Ben Morales Studios
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IAC

This campaign for IAC (International Automotive Components) allowed us to reimagine and highlight the car interior, a space that is usually an overlooked afterthought in automotive marketing. Hinging on the idea that “inspiration comes from within”, we worked with one of Detroit’s best automotive photographers to capture the true essence of the interior. The result was an inspiring campaign consisting of print ads and collateral, that clearly differentiated IAC from its competitors and would yield international attention and awards.

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